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Are you a celebrity? ASCI will decide
The circular places the obligation of due diligence before endorsing a product. Any testimonials or opinions made during such endorsement such be genu
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Advertisements and influencers: Society as a whole could benefit from guidelines
ASCI has come up with a set of guidelines that attempt to recast disclosure norms to protect the consumer from unfair influence
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New ASCI norms: Influencers must label paid content
These guidelines are meant to bring greater transparency in the influencer market
